Cultivating “place…”

Things are changing fast as Phoenix re-development expands west. Growth is necessary, even if sometimes intimidating. Those who came before, as much and those who are still to come, deserve to understand who and what Melrose is and how it’s growing. Intelligent development, that which embraces the highest and best use of property, improves both experiences and profits. The value and truth of investments in our community are best revealed by those who live, transact, invest, and experience Melrose first hand.

“Melrose” a feeling, as much as a place: 

Originally a salute to the official Melrose neighborhood, “Melrose” generally refers to the square mile that straddles Seventh Avenue between Camelback Road to the north and Indian School Road to the south. The colloquial “district” is comprised of four residential neighborhoods that hug a one-mile strip of local, independent retail.

Just a smidge northwest of “Midtown” Phoenix, our boundaries blend depending on who describes us. You may hear people say “I’m in Melrose” as far up as KTVK’s Channel 3 studios at Missouri Avenue, or down at Kobalt Bar in the Park Central Mall. The lines don’t really matter because you’ll know when you’ve arrived.

You’ll drive under our iconic arch and past our mid-century modern retail. Maybe you’ll meander along our colorful streets, flanked by homes of eras past. The point is, nowhere else in Phoenix will you find as many creative minds, and diversity.

“Melrose” is known by day as a mecca for antique furniture and custom auto repair, and by night as the unofficial downtown for the metro L.G.B.T.Q. community. There are at least a dozen spots in which one can eat, drink, and socialize, affording it the familiar buzz of a small town, nestled in the heart of one of America’s largest cities.

And who hasn’t been to our annual street fair and classic car show?

… and if civic participation is your thing, you won’t find more of it than in “Melrose.” Just drop that word down at City Hall and you’ll learn what it weighs in this town, why we’re the only neighborhood with an arch spanning its thoroughfare.

In short, Melrose proves that places only begin with buildings, and our hood is home to some of the most creative, active, and opinionated citizens in Phoenix.

Check them out:

Woodlea-Melrose Association

The Pierson Place Historic District

Grandview Neighborhood Association

Carnation Neighborhood Association

Seventh Avenue Merchant’s Association

Community Alliance of Seventh Avenue

Encanto Village Planning Committee

City of Phoenix Council District Four

Melrose is the most organized mile in the city.” – Pam Pawloski, enthusiast and neighborhood leader.

 

“Communication” is two-way…

Too often, “journalists” descend upon communities to extract just enough tid-bits to tantalize those who don’t know any better, only to leave behind little but frustration for those whom the information affects most. This practice overwhelms, if it doesn’t also inform. Communication is an exchange of information, equal parts learning and teaching.

Why a magazine?

Numbers only tell part of any story, whereas “truth” is found by connecting facts to personal experience. In 2018, literally anyone can publish to the masses about whatever they want. Farthest from T.M.L. is to stifle free expression, but it takes a dedication to truth – by definintion: a sum meaning of all known facts – to show a neighborhood of creative risk-takers what they look like to each other, and outsiders.

Though financing modern media relies upon digital data, many humans still enjoy the satisfaction of holding truth in their hands, especially over a cup of coffee or a bite to eat in their favorite gathering spot. Your actions and words are the record of Melrose, sharing your story can only help.

What do you want to know?

The more direction (tips and feedback) you give T.M.L., the more reflection we’ll give you. We also need your support finanically and philosophically. We can’t – won’t – do this without both. Submit content and questions to thismelroselife@gmail.com, and see our subscription page. Real citizens celebrate solutions to challenges, real journalists document both.

T.M.L.’s Philosophy and Ethics:

An “ethical” journalist owes loyalty only to the information he or she disseminates to the public. While it is up to those who provide or are affected by that information to protect their own interests, no person lives in a vacuum. T.M.L. is sensitive to and respects legitimate personal and business privacy, and practices the ideals of the Society of Professional Code of Ethics:

  1. Seek and report truth.
  2. Be accountable.
  3. Be independent.
  4. Minimize harm.

Why a Real-Estate Focus?

No other industry connects what people see and touch to the economic and physical health of their community as does real-estate. Literally everything that happens in a society begins by using the land and what’s built upon it. Individual property ownership is the cornerstone of a free society, and navigating one’s rights and fortune is an exercise in democracy itself. Few professionals experience the interaction of public and private interests as do real-estate professionals.

When engaged as an agent, Brian Mori adheres strictly to the Arizona Association of Realtors Code of Ethics:

  1. Confidentiality
  2. Accountability
  3. Reasonable Care
  4. Loyalty
  5. Obedience
  6. Advocacy
  7. Disclosure